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24hr. Brand Bash Recap (2015)

ABC selected Syracuse nonprofit Chadwick Residence as the recipient of a free rebranding in 2015.

Founded in 1986, Chadwick Residence provides housing for homeless women and their children for at least two years, continuing to offer assistance as these families get back on their feet.

The logo, website, video, brochures, radio commercials, outdoor advertising, fundraising letters and event flyers produced by ABC all focus on creating awareness and generating financial and volunteer support.

In addition, ABC thoroughly applied SEO to the redesigned website, including completely refreshed copy, effective keywording and social media strategy designed to attract supporters.

Watch the creative magic and madness unfold in this recap video
Check out this promotional video we created as part of the Chadwick Residence rebranding