24hr. Brand Bash Recap (2016)
ABC selected Chittenango-based nonprofit Clear Path for Veterans as a recipient of a free rebranding in 2016.
The organization wanted to build awareness of its services among military veterans and attract potential supporters. Clear Path for Veterans is dedicated to healing the whole warrior – body, mind and soul – after the trauma of combat.
In addition to Clear Path’s cornerstone Dogs2Vets program, the organization offers an extensive roster of services. ABC set out to more uniformly and clearly explain each of these both in print collateral and on the website.
Over the course of 24 straight hours, we refreshed the logo, created eight brochures outlining each of Clear Path’s services, built an overview booklet about the organization and developed content of all kinds for the website.
ABC produced a short film highlighting the touching stories of vets who have benefitted from the program. We translated the power of those stories and Clear Path’s mission to the website, which was reorganized to be more user friendly and enhanced with copy to better SEO.
Clear Path also received free radio and outdoor advertising from our partners at Galaxy Communications and Lamar Advertising. Heather Rodriguez provided professional photography, Just the Right Stuff donated promotional material, Kinane Co. & FLP Group printed the collateral and Visions Federal Credit Union made a financial gift to Clear Path.