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24hr. Brand Bash Recap (2014)

ABC selected Syracuse nonprofit HOPE for Bereaved as the recipient of a free rebranding in 2014.

The organization provides resources to individuals and families – including children – dealing with a recent death. Monthly grief support groups and the Butterfly Garden of HOPE near Onondaga Lake Park in Liverpool are among the 35-year-old organization’s outreach.

HOPE for Bereaved received more than $50,000 worth of marketing services, including a new logo, website, promotional video, collateral, press releases and more in addition to billboard and radio advertising.

Watch the creative magic and madness unfold in this recap video
Check out this promotional we created as part of the HOPE for Bereaved rebranding