In 2017, ABC selected Oswego Industries of Fulton as the recipient of a free rebranding.

The organization needed to boost awareness among disabled adults who could use its services and employment. Oswego Industries also needed to separate itself from similar programming in the region.

ABC rebranded OI with a completely new logo and tagline that translated to a library of print materials and copy for the website, which was also redesigned during the 24 straight hours of creative work.

The rebrand included creation of video that highlighted the impact OI has on its clients as well as its own staff. Primarily dedicated to job training and placement, Oswego Industries also offers day habilitation services.

Numerous partners donated services as well, including Ansun Printing, Business Journal News Network, Galaxy Communications, Heather Rodriguez Photography, Just the Right Stuff, Visions Federal Credit Union, The Lab Creative Studio and Dissolve.